A cautionary triptych on Internet “fame,” or, close Sitemeter and go write something.

“That take-on-the-world morning, I was having coffee with Steven Levy, then of Newsweek, now of Wired, who challenged this whole idea of whether this “Sarah Lacy” brand was actually translating into things that mattered, like book sales, money, something real and tangible, or whether it was a just smokescreen of hype.” - Sarah Lacy

“it’s really too bad that being interviewed for dissertations and by major publications and national news outlets doesn’t pay my fucking rent.” - violet blue

“We do not remember them now. Maybe they focused too much on “the brand,” or whatever they called it in 1870, and let it get ahead of them. Maybe, under all that smoke and mirrors, they were crappy writers too. If Sam Clemens had been less about the quality writing and more about picking a cool name, perfecting his trademark ‘stache-twhirl, and spewing out buzzworthy maxims (OMG, he was like, the first Twitterer!) I doubt he’d be more than a literary afterthought. The means are different. The ends are the same. Too many people are obsessed with staying in the spotlight at the expense of doing what they do best.” - Caroline McCarthy

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