It takes 30K users to get good press (and get tested)


inSpot, the service that lets you send anonymous ecards to past partners you may have exposed to an STI, has hit 30,000 users and a burst of really fair press. Where once there was disbelief — that anyone would ever send a message through a web app about infectious risk to someone they’d slept with — now a study in the Public Library of Science’s journal of medicine confirms that user adoption isn’t the problem. Of 50,000 cards sent, “29,137 people accessed STD testing information as a result of receiving an e-card.”  Or, if we’re a generation happy to click-through to a lover’s status message on Facebook, why wouldn’t we click-through to make sure we can still sleep with them?

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