For our first Sexerati: The Future of Sex special report, I interviewed Claus Dahl of imity, at the Nordic Exceptional Trendshop in Copenhagen, where he was showing off this timely (and sexy) social networking app that uses one’s mobile phone to sense people around you. Once the user logs in to imity, she can view an elegant tag cloud that shifts about as new Bluetooth devices are detected in her range. Each imity user can be tagged by any other, and even non-imity using devices (or, rather, their owners) can be tagged so that if/when they join imity, their account will already be in progress based on the data associated with them by others in the community.
The hookup potential, you can imagine, is rich.
After I got the chance to play around in beta over this past weekend, I have to say, damn, imity, you’re going to make me rename my mobile phone “blonde with glasses and the houndstooth coat.” Anything that makes my purse vibrate when someone who fits my tags just so walks in the room is going to make me perk up and install, and when the folks behind said app are honest about its obvious utility in making casual sex more efficient, all the more so.
Now I don’t have to feel like the Whore of 2.0 for how I’m putting such things to use, not that we don’t all have a little Beta Slut in us. You may not even have to flirt with anyone for an account, as imity is rumored to launch at Le Web in Paris this week.
One Comment
First of all, Claus? Totally cute and awkward. Also, why aren’t they quoting sexerati on their web site? Instead, they’re like, “Studio UES Marketing News says imity ‘could eventually present further opportunity to enhance mobile grassroots marketing efforts!!!!!’” That’s lame, Studio UES Marketing News.
Finally– *runs to store to buy bluetooth-enabled phone*
2 Trackbacks
[...] After dropping my two cohorts off, I wandered into Hanover and hung out in my car, leeching bandwidth in front of the closed-for-the-holidays Hopkins Center to get some work done that really properly needed bandwidth to complete with any semblance of speed. I finally got around to catching some videoblogs I’d been meaning to catch, notably Sexerati’s Future of Sex video blog, put together by the lovely Melissa Gira (who, upon reading, sounds like an incredibly interesting and cool person that I’d love to sit and talk with). I first found Sexerati through Warren Ellis’s blog, and have been pleased with the posts on it thus far… for the sex nerds among you, I’d definitely suggest checking it out. (And if you’re curious but worried of being scandalized, don’t be: it’s geeking out about sex, not sex itself, ie there’s no porn or anything.) [...]
[...] got around to catching some videoblogs I’d been meaning to catch, notably Sexerati’s Future of Sex video blog, put together by the lovely Melissa Gira (who, upon reading, sounds like an incredibly [...]